Instagram accounts with the most followers worldwide as of March 2020 Top Account

Followers (in millions)

  1. Instagram 340.06
  2. Cristiano Ronaldo 209.25
  3. Ariana Grande 178.47
  4. Dwayne Johnson (The Rock) 176.46
  5. Selena Gomez 171.57
  6. Kylie Jenner 167.65
  7. Kim Kardashian West 163.83
  8. Leo Messi 146.03
  9. Beyoncé 143.68
  10. Neymar Jr. 136.06

Instagram accounts with the most followers worldwide 2020

Published by J. Clement, Mar 27, 2020 (statista.com)

Footballer Cristiano Ronaldo heads the ranking of the most popular Instagram accounts. He is the most-followed person on the photo sharing app platform with over 209 million followers. Instagram’s own account was ranked first with almost 340 million followers.

Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. As of June 2018, the cross-platform app reported more than 1 billion monthly active users. Currently, there are almost 105 million Instagram users in the United States and experts project this figure to surpass 130 million users in 2022.

Instagram audiences are predominantly young – recent U.S. data states that half of Instagram users are aged 34 years or younger. Spring 2018 data reveals that Instagram is also one of the second-most important social networks of teenage internet users and one of the most-visited social networks among teenagers in the United States.

Brands are keen to reach Instagram audiences as users of the social network show high engagement rates with the displayed content. Sports content such as NBA and NFL, as well as sporting sites Bleacher Report and Barstool sports have highly engaged audiences on the platform and it is not uncommon for athletes to generate additional income with social media advertising. Unsurprisingly, Ronaldo ranks first again, as the average media value of one of his Instagram posts is 735,386 U.S. dollars.

Of Instagram’s one billion users, only 110 million are located in the United States. Americans are the largest Instagram audience, but they’re very far from the majority. Rounding out the top five countries for Instagram users are:

  • Brazil: 70 million users
  • India: 69 million users
  • Indonesia: 59 million users
  • Russia: 40 million users

This is important information when thinking about how to define your target audience on Instagram, and what kind of content to create.

About half of the top 10 searches are generic terms like weather, news, and videos. But Facebook, Google, YouTube, and Amazon also feature in the top 10, and all ahead of Instagram.

However, since Instagram is not primarily used through a web interface, the app’s high download rank is a more relevant figure.

Instagram started hiding like counts in Canada in April, and in six more countries in July.

Those countries are:

  • Australia
  • Brazil
  • Canada
  • Ireland
  • Italy
  • Japan
  • New Zealand

However, that doesn’t mean that Likes no longer matter. In fact, since 41% of Canadian content creators said engagement dropped after like counts were hidden, it means it’s more important than ever to create powerful Instagram content that inspires engagement.

Instagram user stats

Who exactly is using Instagram? These Instagram user statistics reveal the details of Instagram’s audience right now.

4. 1 billion people use Instagram every month

That makes Instagram the second-ranked traditional social network in terms of active users, behind Facebook. When considering all social platforms, Instagram ranks fifth – behind Facebook, YouTube, Whatsapp, FB Messenger, and WeChat.

5. 500 million people use Instagram Stories every day

In the three years since its launch, Stories has become a huge part of what makes Instagram so popular.

With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. (You’ll find more Instagram Stories stats throughout this piece that further emphasize this point.)

6. 89% of users are outside the U.S.

Of Instagram’s one billion users, only 110 million are located in the United States. Americans are the largest Instagram audience, but they’re very far from the majority. Rounding out the top five countries for Instagram users are:

  • Brazil: 70 million users
  • India: 69 million users
  • Indonesia: 59 million users
  • Russia: 40 million users

This is important information when thinking about how to define your target audience on Instagram, and what kind of content to create.

7. Instagram will reach 112.5 million U.S. users in 2020

That’s a 5.4% increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 million U.S. users in 2021.

Sure, we just told you that the U.S. audience represents only 11% of all Instagram users. But it’s still an important audience that’s growing consistently.

8. Instagram is the fastest growing social media platform in Canada

Instagram’s growth numbers in Canada are even more impressive. The social network  saw 20.4% growth in Canada in 2018, and 7.3% growth in 2019. eMarketer predicts further growth of 6.1% in Canada, to 12.6 million users, in 2020.

9. The country with the highest Instagram percentage reach is Brunei

Brunei might not have the most Instagram users, but it is the country where Instagram reaches the highest percentage of the population: 60%, to be precise. Compare that to 37% of people in the U.S. (see below).

Rounding out the top five countries with the highest%age reach are:

  • Iceland: 57%
  • Turkey: 56%
  • Sweden: 55%
  • Kuwait: 55%

If you’re marketing to people in these countries, Instagram could be an especially effective platform for both organic content and paid Instagram posts.

10. 37% of American adults use Instagram

That’s a slight increase from 35% in 2018. Keep in mind that the%age of people using Instagram varies substantially by age group, as the network is far more popular with younger users:

  • 18–29: 67%
  • 30–49: 47%
  • 50–64: 23%
  • 65+: 8%

Again, you’ve got to do your research to determine the age breakdown of your own followers, but these Instagram user statistics provide a good starting point for thinking about your buyer personas.

Only YouTube is more popular with teens, and there’s some debate about whether to classify the video-sharing site as a social network. Seventy-two percent of U.S. teens say they use Instagram, compared to 69% for Snapchat and 51% for Facebook.

However, teens say they use Snapchat more often.

Chart showing the most popular social media networks with teens

12. The gender mix on Instagram is pretty even: 52% female and 48% male

However, in the U.S., a substantially higher percentage of women (43%) use Instagram than do men (31%).

This discrepancy shows that you can’t make assumptions about demographics on Instagram—or any other social network. And you definitely can’t make assumptions about the demographics of your own followers. Instead, use social media analytics tools to get detailed information about your own audience, for a better content strategy and ad targeting.

For more details, check out our post that breaks down all the key Instagram demographics for social media marketers.